arxivcs.LGcs.AIcs.IR2026-07-06
CanniUplift: A Holistic Framework for Mitigating Seller and Incentive Cannibalization in E-commerce Uplift Modeling
Zuwang He, Shihao Shu, Yuli Qu, Hanyu Gao, Ziliang Zhang, Diwei Chen, et al.
Personalized incentive allocation is vital for e-commerce, where uplift modeling is the standard for estimating Individual Treatment Effects (ITE). However, traditional models often fail in complex multi-seller environments with violations of the Stable Unit Treatment Value Assum…