Visual brand language is the set of visual properties that convey brand identity for a product. What is the impact of visual brand language on a person's ability to recognize and understand the functional identity of an object? Using an empirically supported modeling framework based on the JIM model of object recognition and the LISA model of analogical inference, we simulated the impact of visual brand language on object recognition, the allocation of attention, and retrieval of functional information about objects. Our simulations predict that brand information captures attention and can slow recognition of an object's functional category, with greater degrees of branding causing larger effects. These results have potential implications for the usability and experience of designed objects.
Diffusion-based text-to-image models can synthesize complex and highly structured visual content, yet the emergence and evolution of semantic structure remain difficult to interpret. Many existing workflows rely on aggregated attention or scalar summaries that separate temporal c…
Recognition tells an agent what is in an image; personal memory affects what is worth looking up next. In a camera-first setting the user can send only an image, so the agent must form the lookups. We study whether personal visual memory improves agent-side tool choice and tool a…
Automatically retrieving videos from large camera-trap datasets remains challenging. Text-to-Video retrieval (TVR) methods based on large video-language models (VLMs) have potential to retrieve events of interest by describing them with simple text queries. However, current metho…
Mathematical diagrams play a crucial role in K 12 education, both as problem components and as scaffolding for student comprehension. However, current AI tools, including Large Language Models (LLMs), struggle to reliably generate accurate and pedagogically sound visual diagrams,…
Personal AI assistants on mobile and wearable devices continuously perceive users' daily lives through visual and audio streams. However, answering queries about past experiences requires lightweight multimodal memory that can continuously accumulate, organize, and retrieve long-…
Vision-language models excel at video captioning, yet typically generate descriptions that fail to capture individual viewers' attention. We propose VEGAS (Video caption Evaluation via GAze Score), a training-free metric that leverages test-time gaze to sample personalized, atten…