Human-Machine Collaborative Creation: Research on the Application and Innovation of Generative AI Empowering Brand Design
Objective: To explore the applicable strategies of the generative AI-empowered brand design creation model and analyze its current application status and core advantages in the brand design process. Methods: Investigate practical cases of generative AI in different application scenarios within brand design, including intelligent logo generation and image creation tools. Systematically elaborate on its core advantages for brand design from multiple dimensions such as shortening the design cycle, reducing costs, and achieving personalized customization. Results: Validated the effectiveness of applying generative AI in the brand design creation model and explored methods for collaboration between designers and generative AI within the brand design process. Conclusion: Indicates that generative AI can effectively optimize the creation model of brand design, significantly shorten the design cycle, reduce costs, and greatly enrich the personalization and diversity of designs. The rational use of generative AI can enhance design efficiency across multiple levels, from creative conception, visual element design, multi-version iteration, to marketing material presentation, helping brands respond faster to market demands and promoting the brand design industry into a new stage characterized by efficiency, diversity, and personalization.