The Impact of Travel Behavior Factors on the Acceptance of Carsharing and Autonomous Vehicles: A Machine Learning Analysis
The rapid evolution of the transport industry requires a deep understanding of user preferences for emerging mobility solutions, particularly carsharing (CS) and autonomous vehicles (AVs). This study employs machine learning techniques to model transport mode choice, with a focus on traffic safety perceptions of people towards CS and privately shared autonomous vehicles (PSAVs). A stated preference (SP) survey is conducted to collect data on travel behavior, incorporating key attributes such as trip time, trip cost, waiting and walking time, privacy, cybersecurity, and surveillance concerns. Sociodemographic factors, such as income, gender, education, employment status, and trip purpose, are also examined. Three gradient boosting models—CatBoost, XGBoost, and LightGBM are applied to classify user choices. The performance of models is evaluated using accuracy, precision, and F1-score. The XGBoost demonstrates the highest accuracy (77.174%) and effectively captures the complexity of mode choice behavior. The results indicate that CS users are easily classified, while PSAV users present greater classification challenges due to variations in safety perceptions and technological acceptance. From a traffic safety perspective, the results emphasize that companionship, comfort, privacy, cybersecurity, safety in using CS and PSAVs, and surveillance significantly influence CS and PSAV acceptance, which leads to the importance of trust in adopting AVs. The findings suggest that ensuring public trust occurs through robust safety regulations and transparent data security policies. Furthermore, the envisaged benefits of shared autonomous mobility are alleviating congestion and promoting sustainability.