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Arooj Fatima

1 paper indexed

openalexInformatics2026-07-23

Activity Classification in E-Commerce Product Reviews Using Deep Learning and Transformer Models

Tinashe Wamambo, Arooj Fatima, Bethwel Kiplagat, Mahdi Maktabdar Oghaz, Cristina Luca

Existing research on e-commerce product reviews has primarily focused on analysing consumers’ opinions, emotions, sentiments and associated star ratings. Whilst these approaches provide insights into consumers’ perceptions of products, they offer limited understanding of how prod…

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