zenodoJournal article2026-07-13
THE IMPACT OF GENERATİVE AI–ENABLED REAL-TİME CONVERSATİONAL MARKETİNG ON DİGİTAL HEALTH EDUCATİON PROCESSES: AN EDUTAİNMENT FRAMEWORK USİNG NO-CODE PLATFORMS
Abstract Advances in digital technologies have fundamentally reshaped health communication and education, giving rise to innovative, interactive, and user-centered learning approaches. In this evolving environment, the edutainment paradigm, which integrates educational content wi…