Cuihua Shen

Gendered Pixels: Exploring Gender Differences in Computer-Mediated Self-Presentation among Douyu Live Streamers

Mengxiao Zhu, Xiyue Wang, Chunke Su, Han Zhao, Cuihua Shen

Live streaming platforms, as computer-mediated communication (CMC) systems, provide streamers with a range of tools, such as webcams, beauty filters, and stream titles, to shape their online personas in ways that either conform to or deviate from viewers' expectations. Drawing on…Read more