arxivcs.SIcs.AIcs.GTcs.MA2026-07-15
The Dynamic Verifiable Multi-Agent Human Agentic Loyalty Loop (DVM-HALL) Model and the Net Human-Agent Score (NHAS) in Autonomous Commerce
Sai Srikanth Madugula, Peplluis Esteva de la Rosa, Daya Shankar
The rapid proliferation of Agentic Artificial Intelligence fundamentally disrupts traditional customer loyalty paradigms. As AI evolves from passive recommendation algorithms to autonomous, goal-directed agents capable of executing purchasing decisions, the conventional understan…