arxivcs.LGcs.AI2026-07-19
AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization
Yuejia Dou, Hesong Wang, Xinyu Zhang, Tianyu Wang, Zhilin Zhang, Chuan Yu, et al.
Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals. The emerging AI-Generated Bidding (AIGB) paradigm widely adopts generative modeling to optimize bidding strategies, yet suffers from the li…