crossrefJournal of Theoretical and Applied Electronic Commerce Research2025-10-22Cited by 4
From Big Data to Cultural Intelligence: An AI-Powered Framework and Machine Learning Validation for Global Marketing
This research addresses the ‘cultural blind spot’ in Big Data and AI, where algorithms treat global user-generated content monolithically, fostering biased marketing models. It proposes a dynamic ‘contextual value amplification’ framework, integrating Impression Management and Co…