Malik Qasaimeh

Measurement of the Functional Size of Web Analytics Implementation: A COSMIC-Based Case Study Using Machine Learning

Ammar Abdallah, Alain Abran, Munthir Qasaimeh, Malik Qasaimeh, Bashar Abdallah

To fully leverage Google Analytics and derive actionable insights, web analytics practitioners must go beyond standard implementation and customize the setup for specific functional requirements, which involves additional web development efforts. Previous studies have not provide…Read more