arxivcs.HCcs.AI2026-07-20
I wanted it to feel more personal: Customization of social AI as AI individualism in practice
Marita Skjuve, Anna Grøndal Larsen, Asbjørn Følstad, Nena van As, Petter Bae Brandtzaeg
Despite the growing availability of customizable social artificial intelligence (AI), such as ChatGPT, Grok, and Character.ai, we know little about how users actively shape social AI to reflect their personal preferences. This study examines why and how users (N = 169) customize…