openalexZenodo (CERN European Organization for Nuclear Research)
DATA-DRIVEN DECISIONS: HOW ANALYTICS IS RESHAPING MARKETING STRATEGY
DR.C Rani, Mangali vineeth, Peddapuram Manicharan goud, Kotha Somnath Reddy, Dongari Rajeev
ABSTRACT AI and Machine Learning (ML) are core technological drivers, restructuring strategic planning and enabling high-level hyper-personalization through predictive analytics. These technologies significantly boost performance, efficiency, and real-time insights across various…
Also available via: European Organization for Nuclear Research