Pradnya Dalavi

Trust, Emotion, and Skepticism in AI-Enabled Academic Marketing: Psychometric Validation and Cross-Validated Machine Learning Evidence from Higher Education

Pradnya Dalavi, Ganesh Waghmare, Ravindra Khedkar

Higher-education institutions increasingly use AI-enabled chatbots, personalised communication, recommendation systems, and predictive information services in academic marketing. Adoption of these systems depends not only on technical availability, but also on institutional trust…Read more