crossrefJournal of Intelligent Decision Making and Information Science2026-07-14
Human–Generative AI Collaboration in Digital Marketing: Its Impact on Consumer Trust, Purchase Intentions, and Financial Decision-Making
The increasing integration of generative artificial intelligence (GenAI) into digital marketing is transforming how consumers interact with information, evaluate alternatives, and make behavioural and financial decisions. However, the effectiveness of GenAI may depend on its inte…