crossrefAI2024-05-10Cited by 4
From Eye Movements to Personality Traits: A Machine Learning Approach in Blood Donation Advertising
Stefanos Balaskas, Maria Koutroumani, Maria Rigou, Spiros Sirmakessis
Blood donation heavily depends on voluntary involvement, but the problem of motivating and retaining potential blood donors remains. Understanding the personality traits of donors can assist in this case, bridging communication gaps and increasing participation and retention. To…