arxivcs.SIcs.CYcs.HC2026-07-01
A field experiment of social influence and behavioral contagion with bots on Reddit
Hiroki Oda, Kinga Makovi, Taha Yasseri, Milena Tsvetkova
Recent advances in AI have heightened scholars' and policy makers' concern with social influence and behavioral contagion in online communities. We conduct a field experiment on Reddit to investigate the extent to which online users are susceptible to positive behavioral stimuli…