Tahani Abdalla Attia Gasmalla

Data-Driven Telecom Marketing Optimization: A Machine Learning-Based Churn Prediction and Customer Segmentation Framework

Nada Ali, Lina Ahmed, Tahani Abdalla Attia Gasmalla

Customer churn is a major challenge for telecommunication companies, directly eroding revenue and long term customer relationships. Traditional retention programs rely on generic, not personalized incentives and lack the precision to identify high risk customers before they leave…Read more