Tongchen Zhang

How Early Is Early Enough? Design-Dependent Observation-Window Sufficiency in Subscription Churn Prediction

Xiao Han, Yao Xiao, Chenyu Wu, Tongchen Zhang

How many days of early behavior suffice for subscription churn prediction? In the public KKBox dataset, the early indicator of churn is typically an indicator of someone's contract status; however, when looking in the heavily churned manual-renewal segment, having access to early…Read more