openalexJournal of Financial and Economic Dynamics (JFED)2026-07-24
A Study on the Impact of Generative AI on Consumer Decision-Making in Live-Streamed E-commerce within the Apparel Industry
With the rapid development of generative AI technology, the consumer economy, behavioral interaction patterns, and decision-making mechanisms are undergoing a comprehensive transformation. Among these, the apparel industry—characterized by strong visual presentation, aesthetic ex…