PromptPack: Scaling LLM Annotation Agents for Online Recommendation

Sebastian Koralewski, Merwan Barlier, Yulia Stolin, Blaž Škrlj

Online recommendation platforms increasingly use Large Language Models (LLMs) to extract structured features from ad creatives. While deploying a single-call LLM annotation agent yields significant Click-Through Rate (CTR) improvements in our live production environment, per-creative prompting is prohibitively expensive to scale. The redundant system instructions sent in every request account for 94% of billed input tokens. To break this cost bottleneck, we introduce PromptPack, a scalable, high-throughput LLM annotation agent. PromptPack achieves this scale via in-context batching, combining a shared system prompt, a strict XML structural envelope, and an output correction layer to ensure deterministic, pipeline-ready feature extraction across multiple creatives simultaneously. We evaluate PromptPack via an offline retrieval benchmark using a downstream logistic-regression ranker. To deeply profile the agent's behavior, we measure AUC and introduce Volume-Weighted Absolute Lift (VWAL), a novel metric capturing the signal quality of the generated features. Compared to our live, unbatched production baseline, PromptPack at batch size 20 cuts our LLM costs by 89% and accelerates throughput by 2.5x while fully preserving AUC.