This book chapter covers the evolution of social simulation from classical agent-based models, in which agents interact according to explicitly defined behavioral rules, to AI-enhanced simulations based on Large Language Models and, ultimately, Social Digital Twins: high-fidelity, data-driven representations of real-world socio-technical systems. Along this trajectory, we discuss the main methodological foundations, applications, advantages, and limitations of each paradigm, highlighting the progressive shift from abstract models designed to investigate general social mechanisms toward increasingly realistic computational representations of specific social systems.
Human choice behavior, including route choice, exhibits systematic behavioral biases that deviate from the assumptions of full rationality. Cumulative prospect theory (CPT) has been widely recognized as an effective framework for characterizing such behavioral patterns. However,…
The rapid proliferation of Agentic Artificial Intelligence fundamentally disrupts traditional customer loyalty paradigms. As AI evolves from passive recommendation algorithms to autonomous, goal-directed agents capable of executing purchasing decisions, the conventional understan…
Agent-based models (ABMs) rely on simple, explicit and reproducible rules for individual decision making, while complex collective behavior emerges from interactions among agents. Recent advances in large language models (LLMs) make it tempting to replace, enrich, or perturb thes…
Agent-based modeling (ABM) has the capability to model millions of individuals and their interactions, which is useful for policy making. However, ABMs have traditionally relied on static prior, which prevents the models from adapting to real-time changes. Our research provides a…
Putnam's Social Capital Theory is a foundational framework for collective action and community prosperity. However, traditional empirical methods face practical limits on control and replication. Meanwhile, LLM-based social simulations are typically behavior-driven and lack theor…
Metric aggregation divergence (MAD) is the silent inconsistency that arises when distinct pipeline stages in an agent-based model coupled with a multi-objective evolutionary algorithm (ABM+MOEA) independently re-implement how an outcome metric is extracted from simulation traject…