Anthropomorphism in AI Companion Communities: Age, Gender, and Emotional Correlates

Afia Mubashir, Boden Moraski, Stephanie Choi, Rose E. Guingrich

Artificial intelligence (AI) systems are increasingly integrated into daily life, with millions now using AI chatbots built on Large Language Models (LLMs) for companionship. Both humanlike AI qualities and user predispositions to anthropomorphize relate to social consequences, such as increased trust, social health benefits, and psychological harms. Populations such as children, older adults, or those with mental health vulnerabilities may be particularly susceptible to anthropomorphism and its detriments, but mixed findings complicate the role of demographics. We used publicly available Reddit data from three popular AI companion subreddits to assess relationships between gender, age, anthropomorphism, and elicited emotions, to better understand how different people perceive and are affected by AI companions. We investigated three questions: How do age and gender relate to anthropomorphization of AI?, How does emotional expression relate to anthropomorphization?, and How do age and gender moderate emotion-anthropomorphization relationships? We found that adults and women anthropomorphize AI chatbots more than teens and men, and that positive emotional expression, particularly joy, is positively associated with anthropomorphization, while neutrality is negatively associated with anthropomorphism. Both relationships were stronger in adults than teens. Our findings suggest that the tendency to anthropomorphize may be more broadly distributed across age groups than previously expected, thereby prompting the reevaluation of existing digital safety norms.