Andrei Simion

Enhancement of E-commerce Sponsored Search Relevancy with LLM

Md Omar Faruk Rokon, Andrei Simion, Weizhi Du, Musen Wen, Hong Yao, Kuang-chih Lee

Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries. The task of matching relevant keywords to these queries is complicated by the vast and ever-evolving space of…Read more