Md Omar Faruk Rokon

2 papers indexed

arxivcs.IRcs.AI2026-07-04

Enhancement of E-commerce Sponsored Search Relevancy with LLM

Md Omar Faruk Rokon, Andrei Simion, Weizhi Du, Musen Wen, Hong Yao, Kuang-chih Lee

Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries. The task of matching relevant keywords to these queries is complicated by the vast and ever-evolving space of…

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arxivcs.IRcs.AI2026-07-04

Next-Gen Sponsored Search: Crafting the Perfect Query with Inventory-Aware RAG (InvAwr-RAG) Based GenAI

Md Omar Faruk Rokon, Weizhi Du, Zhaodong Wang, Musen Wen

Sponsored search plays a crucial role in e-commerce revenue generation, where advertisers strategically bid on keywords to capture the attention of users through relevant search queries. However, the process of identifying pertinent keywords for a given query presents significant…

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