Lingxiao Zhang

OrDA: Orthogonal Disentanglement of Access Habits Framework for Homepage Marketing Block Recommendations

Lingxiao Zhang, Xiaobo Li, Tao Xu

Clicks on homepage marketing blocks are driven by a dual-mechanism of content interest and access habits. However, habitual clicks often create Pseudo-Positives in marketing slots, where position advantage masks mediocre content quality, leading to biased recommendation ecosystem…Read more