arxivcs.LG2026-07-15
OrDA: Orthogonal Disentanglement of Access Habits Framework for Homepage Marketing Block Recommendations
Lingxiao Zhang, Xiaobo Li, Tao Xu
Clicks on homepage marketing blocks are driven by a dual-mechanism of content interest and access habits. However, habitual clicks often create Pseudo-Positives in marketing slots, where position advantage masks mediocre content quality, leading to biased recommendation ecosystem…