crossrefMathematics2026-05-20
A Hybrid AI Approach for Intelligent Group Buying and Digital Marketing Strategy Optimization Based on Machine Learning and Evolutionary Algorithms
Zhansaya Abildaeva, Raissa Uskenbayeva, Zhuldyz Kalpeyeva, Aizhan Kassymova, Aigul Dauitbayeva, Adranova Asselkhan
This study considers the digital transformation of Kazakhstan’s agro-industrial complex, which has created an urgent need for scientifically grounded methods that can optimize marketing strategies under conditions of resource limitations, production seasonality, and heterogeneous…