A Novel Approach for Evaluating Web Page Performance Based on Machine Learning Algorithms and Optimization Algorithms

Mohammad Ghattas, Antonio M. Mora, Suhail Odeh

This study introduces a novel evaluation framework for predicting web page performance, utilizing state-of-the-art machine learning algorithms to enhance the accuracy and efficiency of web quality assessment. We systematically identify and analyze 59 key attributes that influence website performance, derived from an extensive literature review spanning from 2010 to 2024. By integrating a comprehensive set of performance metrics—encompassing usability, accessibility, content relevance, visual appeal, and technical performance—our framework transcends traditional methods that often rely on limited indicators. Employing various classification algorithms, including Support Vector Machines (SVMs), Logistic Regression, and Random Forest, we compare their effectiveness on both original and feature-selected datasets. Our findings reveal that SVMs achieved the highest predictive accuracy of 89% with feature selection, compared to 87% without feature selection. Similarly, Random Forest models showed a slight improvement, reaching 81% with feature selection versus 80% without. The application of feature selection techniques significantly enhances model performance, demonstrating the importance of focusing on impactful predictors. This research addresses critical gaps in the existing literature by proposing a methodology that utilizes newly extracted features, making it adaptable for evaluating the performance of various website types. The integration of automated tools for evaluation and predictive capabilities allows for proactive identification of potential performance issues, facilitating informed decision-making during the design and development phases. By bridging the gap between predictive modeling and optimization, this study contributes valuable insights to practitioners and researchers alike, establishing new benchmarks for future investigations in web page performance evaluation.