arxivcs.CLcs.AIcs.LG2026-07-09Cited by 7
COBART: Controlled, Optimized, Bidirectional and Auto-Regressive Transformer for Ad Headline Generation
Yashal Shakti Kanungo, Gyanendra Das, Pooja A, Sumit Negi
Online ads are essential to all businesses and ad headlines are one of their core creative component. Existing methods can generate headlines automatically and also optimize their click-through-rate (CTR) and quality. However, evolving ad formats and changing creative requirement…