Yashal Shakti Kanungo — Papers on Cortexa

arxivcs.CLcs.AIcs.LG2026-07-09Cited by 7

COBART: Controlled, Optimized, Bidirectional and Auto-Regressive Transformer for Ad Headline Generation

Yashal Shakti Kanungo, Gyanendra Das, Pooja A, Sumit Negi

Online ads are essential to all businesses and ad headlines are one of their core creative component. Existing methods can generate headlines automatically and also optimize their click-through-rate (CTR) and quality. However, evolving ad formats and changing creative requirement…

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arxivcs.CLcs.AIcs.LG2026-07-07Cited by 14

Ad Headline Generation using Self-Critical Masked Language Model

Yashal Shakti Kanungo, Sumit Negi, Aruna Rajan

For any E-commerce website it is a nontrivial problem to build enduring advertisements that attract shoppers. It is hard to pass the creative quality bar of the website, especially at a large scale. We thus propose a programmatic solution to generate product advertising headlines…

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