Online ads are essential to all businesses and ad headlines are one of their core creative component. Existing methods can generate headlines automatically and also optimize their click-through-rate (CTR) and quality. However, evolving ad formats and changing creative requirements make it difficult to generate optimized & customized headlines. We propose a novel method that uses prefix control tokens along with BART fine-tuning. It yields the highest CTR and also allows users to control the length of generated headlines for use across different ad formats. The method is also flexible and can easily be adapted to other architectures, creative requirements and optimization criteria. Our experiments demonstrate a 25.82% increment in Rouge-L and a 5.82% increment in estimated CTR over previously published strong ad headline generation baseline.
For any E-commerce website it is a nontrivial problem to build enduring advertisements that attract shoppers. It is hard to pass the creative quality bar of the website, especially at a large scale. We thus propose a programmatic solution to generate product advertising headlines…
As language models scale, answers start truer but degrade faster: scaling buys capability but erodes reliability. The knowledge-gap account - more data, retrieval, or scale - misses an auto-regressive risk residual that scale sharpens: the model commits to a low-probability token…
Most reported gains from agent-optimization methods are one-shot: an agent is optimized against a fixed benchmark and the resulting improvement is reported as if it were a stable property of the method. This does not test the setting that matters for deployed agents, where optimi…
Feed-forward networks hold two thirds of a transformer's non-embedding parameters, yet the architecture has not received a necessity test that controls parameters, compute, and depth at once. We pretrain attention-only decoder transformers (Simple Attention Networks, SANs) agains…
Live sports commentary is grounded generation under a deadline: statements concern real, named athletes, the grounding state changes every few seconds, and no reference text exists at generation time. We present Pitwall, a production system that generates natural-language Formula…
High-throughput long-context generation is one of the central challenges for large language models. Generation is typically memory-bandwidth-bound rather than compute-bound: each decoding step must stream the accumulated key/value (KV) cache from memory, so bandwidth demand grows…